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Ron Amar Añejo

CONCEPTING – NAMING – LOGO DESIGN – GRAPHIC IDENTITY – PACKAGING

Inspired by the tall tales of Pirates and Corsairs en the Caribbean, this brand seeks to tell it’s own story.

Based in the Yucatán Peninsula, Ron Amar Añejo was created to reflect the maritime commerce legacy from old times as well as represent all the wonderful natural resources from the region.

A brand created to be shared with love ones “Ron Amar” depicts through its branding and packaging design exquisite hand-drawn illustrations marked in gold foil that stands out from the premium white felt label, resembling the golden color and smoothness of the liquor inside.

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