Driven to transform the mattress industry in Mexico, we sought to create a dream worthy brand.
When we spend a third of our lives sleeping on our mattress we sometimes forget the importance of getting a good night’s sleep. Bedtime re-invented is a concept inspired through the imaginary collective of bedtime stories.
This is why the creative graphics used throughout the brand are 2D and 3D illustrations that inspire us to create our own stories through a good night’s sleep. The main wordmark resembles a bed and a bed frame with the moon as if you were sitting on the bed’s edge looking out the window “wishing upon a star”.
A wonderful and successful proyect that has grown to multinational dimensions with over 500,000 clients throughout 250 points of sale, this brand is a clear example of the power of a well thought brand strategy and story telling.