The company
Senior thinking. Built around the work.
ALBLANCO is an independent strategy and brand company based in Mexico City, working globally and across industries. The people who win the work are the people who do it — projects are built around what they need, not around keeping a department busy.
Carlos Blanco
Strategy / Brand / Business
Reads the business before anything is drawn — positioning, architecture and the commercial case the brand has to carry — and holds the room where stakeholders and disciplines have to agree on one direction.
Magda De Alba
Creative / Design / Art Direction
Turns that direction into a system a brand can own, and protects its quality the whole way through implementation — every identity, system and piece of art direction in this portfolio.
Neither half is a handoff. The strategic decision is not settled and then passed to design, and the creative system is not resolved and then justified after the fact — both principals are in the work from the first conversation to the last file. It is why the argument and the artwork tend to say the same thing.
Working with
Two names on every project, and the same small team behind them — most of them for years, not assembled per brief.
Photography and film with Carlos Urquijo — FotosMentales. Design with Edwin Leny and Uzziel Alvarado.
How we work with clients.
Some engagements are a single defined piece of work — a name, an identity, a launch. Others are ongoing stewardship, where we hold a brand's voice and output month after month. Both are built the same way: a small senior team, close to the decision, accountable for the result.
Often the team is the client's own. We have worked alongside internal brand and marketing teams for years at a time — leading them rather than briefing them — so that the strategy arrives as something their people can operate, not a document they have to interpret after we leave.