The first project was a brewery. Seis Hileras, 2012 — a name, a mark, bottles, a launch — three years before there was a company to put it in. ALBLANCO became official in 2015, the same year as LUUNA: a mattress brand built from a blank page, in a country that did not yet have the category.
What came after is the part worth knowing. NÖCK arrived in 2018 and is still here: eight years, three product lines, a US extension. ZLYDE and Grupo Presidente both started in 2023, and both are still running. One brand became eight. Mexico City became Los Angeles, and then the other side of the Pacific.
Nobody keeps a partner for eight years over a logo. They keep it because the work stayed useful after the launch.